Agile Ethnography: A proposition

In the midst of yet another awesome agile project I turn my thoughts to the idea of Agile Ethnography. It could be amazing. You could have the best of both worlds.
In the midst of yet another awesome agile project I turn my thoughts to the idea of Agile Ethnography. It could be amazing. You could have the best of both worlds.

Ethnography is a rather labour intensive study of people in their contexts. It grew out of a very rigorous academic world filled with armchair anthropologists and explorer’s gone native on pretty Pacific isles. Like the second half of the word suggests ethnography, was all about the -graphy. Writing (lots of it) is the fundamental communication tool that was used to describe the findings in the field and to chronicle the emotional response and observational bias that came from the researcher being self aware of the impact his or her presence was inflicting upon the research. To put it succinctly ethnography is traditionally a self conscious, in-depth, laborious, time-consuming, exercise whose major benefit is in uncovering the deep motivations and patterns of specific people in specific contexts. Oh lawd almighty, it is so fantastic, you have no idea how thrilling it is until you are out there in the field having insight after insight come pouring into your notebook.

Now a bit about Agile. It is a methodology to run a project in a manner that is supposed to be all about focusing on working on the most highly prioritised requirements of a project first in order to come out with a minimum viable product first and work on refinements and additional features in further iterations. PM Hut kindly pointed out that a common definition of agile varies slightly from my own experience, ” Agile is mostly defined as working with as little requirements up-front through small iterations, until satisfaction is achieved.” In my experience with Agile, and I am certainly no pro, everybody has their own way of defining and doing Agile so there are as many perceptions of Agile out there as there are projects.  There are all sorts of ways that Agile projects are run using things like scrums, stand-ups, story cards, epics, story points, and many more. I won’t bore you with explaining them, I know you can Google like a boss. The moral of this story is that Agile is all about being lean, moving quickly, and iterating. In an ideal situation Agile is a no waste methodology where your efforts are directed to only the most promising candidates in your to-do list (a.k.a. backlog).

So how do we reconcile a labour intensive and detail oriented science like ethnography, which focuses on holistic contextual understanding of people in a situation, with something like Agile, which a structured approach to quick and dirty development with shiny results? Well from where I stand there are actually a lot of similarities. In ethnography you follow your nose and go where the leads take you. Agile and ethnography can jam on that harmony, but wait there is more! Agile and ethnography have a heart string in common, the all powerful story. Ethnography at its core is about telling the story of a people in a compelling manner to draw out the insights that highlight new knowledge about the people and their context. Agile is centred on developing requirements in a very specific story format: As a (fill in the description of the user), I want to be able to (fill in the description of the function), so that (fill in the description of the motivation/reason). Somewhere in this deeply story-centric core of Agile and Ethnography lies the opportunity to expand and extrapolate new methods that can create synergies between the two to benefit both schools of thought.

In my case I am really interested in making design ethnography tools for the Agile managed project. These are user experience research tools that help you flow the ethnographic quality of user stories straight into the requirements of the Agile methods. I want to be able to eliminate the double-handling, the constant collation of data, the endless transcription. Who says we can’t just ask users to write their own stories? who says we can’t interact with our participants on the same level and with as much transparency as possible? Who says we can’t remove the obstacles and just get on with the art of getting the stories of real people incorporated directly into the things we build for them? Isn’t that why people do design ethnography or user experience research? That’s why I do it, and I am going to find more fun, interactive, and direct ways to have the participants participate.

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One Stop Blogging: What is User Experience (UX)?

Unfortunately, I don't know who to credit for this awesome image. If you know who please let me know.

Here begins a series of blogposts entitled “One Stop Blogging.” These posts will provide a crash course in top picks of videos and articles to absorb while tuning into the hip world of user experience, design thinking, and “cool stuff other people are doing that might make me rethink how I do stuff.”

Today’s topic: What is User Experience?

I’ve not only provided you with a variety of sources and perspectives on the topic, but the bottom of the list you will find some sources that might not traditionally fit into UX work. Trust me they are all important and rather pertinent to sustainable and holistic user experience practices.

Ready to crash this course? GO!

The ROI of User Experience with Dr. Susan Weinschenk
http://www.youtube.com/watch?feature=endscreen&v=O94kYyzqvTc&NR=1

5 UX meltdowns and how to avoid them with Dr. Eric Schaffer
http://www.youtube.com/watch?v=gGC9MXASdPk

UX Enterprise: the Future of UX Work with Dr. Eric Schaffer
http://www.youtube.com/watch?v=Vmr35QXP-KQ

UX and UI, Chicken and Egg
http://www.youtube.com/watch?v=2wZUTe70w1Y&feature=related

A World Without Usability (Used to play in Australia, no longer the case)
http://www.youtube.com/watch?v=cwoSQypJ5to&feature=related

10 Usability Heuristics
http://www.youtube.com/watch?v=hWc0Fd2AS3s&feature=related

WHERE GOOD IDEAS COME FROM by Steven Johnson
http://www.youtube.com/watch?v=NugRZGDbPFU&feature=related

RSA Animate – The Secret Powers of Time
http://www.youtube.com/watch?v=A3oIiH7BLmg

Quickly understand the mechanics of choice overload from Sheena Iyengar.
http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html

Rehearsing Your Strategic Story
http://blogs.hbr.org/cs/2012/01/rehearsing_your_strategic_stor.html