This is what I am talking about!
An 11-hour flight, 150 techies, and one problem: How do we educate more engineers? This was the premise for the British Airways UnGrounded “Innovation Lab In The Sky.” While heavy on ideas with few to execute them, the flight forced Silicon Valley elite to stop and think about education. How? It took away their Wi-Fi.
Something crazy happens when you cram brainy people in a flying fuselage with no Internet. They actually talk to each other. No work could be done and there was nowhere to hide. Andreessen Horowitz partner Todd Lutwak, Google(x) VP Megan Smith, Craigslist founder Craig Newmark, and an army of startup founders didn’t have a choice. They had to brainstorm, productize, and pitch their solutions to the world’s shortage of great programmers.
From March when British Airways announced the flight, a marketing stunt appealing to entrepreneurs but with a social good angle, it…
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