Ethnography in Industry Articles & Related Materials

• This is the best blog out there for getting stuck in to real ethnographic work that is going on around the world. It contains a variety of ways to digest the information and a smattering of suggestions for further reading: http://ethnographymatters.net/
• Wonderful article about the ins and outs of doing high level deep ethnographic inquiry for corporations. Includes some details on ReD Associates methods and philosophy. Love the part about asking the old woman about her condition by saying, “How would I feel if I had this condition.” http://m.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/
• An oldie but a goodie, and article from 2004 about Ogilvy Discovery and their space as ethnos in love with deep inquiry, in the advertising high flyers industry: http://www.fastcompany.com/48949/every-move-you-make
• If you are looking to make a strong argument against traditional market research methods… this is the article for you. “I have developed a 7-step process shedding human insight on how idea becomes action: 1) Interrupt the Pattern, 2) Create Comfort, 3) Lead the Imagination, 4) Shift the Feeling, 5) Satisfy the Critical Mind, 6) Change the Associations, and 7) Take Action.” This article is a bit snarky and I definitely don’t agree with everything it says, but it sure does make you think. http://www.fastcocreate.com/1682193/im-not-your-consumer-how-research-misses-the-human-behind-the-demographic
• A book I haven’t read but plan to, becuase it sounds so darned juicy: http://www.amazon.com/How-Users-Matter-Co-Construction-Technology/dp/0262651092/ref=sr_1_1?ie=UTF8&qid=1358868100&sr=8-1&keywords=How+Users+Matter